About ShopWise
Commerce should belong to the merchant
We started ShopWise to end a quiet unfairness in commerce: platforms that take a cut of every sale and lock you out of the code you depend on. So we built the opposite.
Our mission
Match the best experience in commerce — then hand it back to the people who use it. Your code, your checkout, your margin.
What we believe
Four principles we won't compromise.
You own it
Your storefront, your checkout, your data — with full source access and no lock-in. If you ever want to leave, you can take everything with you.
No tax on success
We refuse to charge a percentage of your sales. You win, we win — not the other way around. 0% platform fees, on every plan, forever.
AI is the foundation
We build AI into search, merchandising, and support from day one — because it should make commerce better, not become another upsell.
Merchants first
Every roadmap decision starts with the people running stores at 2am. We match the best UX in commerce, then remove what holds it back.
Our story
From a frustration to a platform.
The frustration
A team of ex-commerce engineers got tired of paying platform fees on work they built and being locked out of their own checkout.
The first store
ShopWise launched in private beta with one promise: match Shopify's experience, then give merchants the code and the margin back.
Owned outright
Thousands of stores migrated, drawn by 0% fees, a customizable checkout, and built-in B2B — no plugin sprawl required.
Commerce you own
Multi-store, AI-native merchandising, and full source export make ShopWise the platform ambitious brands actually own.
How we work
The values behind every decision.
- Plain language over jargon
- Ship it, then make it better
- Default to open, never lock in
- Respect the merchant's margin
- Craft is non-negotiable
- Security is a feature, not a checkbox
Build on a platform you own.
Join the merchants and makers who decided commerce should be theirs. Start free, keep your margin, and grow without the tax.